P R O D U C T | D E T A I L S

You've seen the celebrities such as Britney, Madonna, Ashton, etc. wear the red string. The Kabbalah string. But what is the meaning behind it?
The word Kabbalah means many different things to many different people. In a nutshell, it is an ancient wisdom that reveals how the universe and life work. On a literal level, the word Kabbalah means “receiving.” It’s the study of how to receive fulfillment in our lives.
What’s so important about a little red string? In a word – Protection.
The Red String is used for protection against the Evil Eye. The Evil Eye is a very powerful negative force. It refers to the unfriendly stares and unkind glances we sometimes get from people around us. Envious eyes and looks of ill will affect us, stopping us from realizing our full potential in every area of our life.
Now your avatar can rock the red string. (:

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