It's funny how until very recently, diamonds of considerably lower colors with brownish hues and yellowish overtones, were simply known as "low color diamonds". Lower colored diamonds, are not as scarce or valuable as diamonds of icy white colors and therefore command less of a premium than the diamonds of higher (better) color grades. Problem was, certain diamond mines tended to only produce diamonds of substantially lower colors. Well these are diamonds too and they needed to be sold..right? Well, of course! Some brilliant marketing guru came up with an incredible idea; why not market these diamonds with finesse! Indeed, why not turn the very liability of the stone into something positive? Thus, was born the marketing strategy known as "chocolate diamonds," "cognac diamonds," and/or "champagne diamonds".