Tradition on Valentine's Day, Japanese women give chocolate to men (for their co-workers, bosses, male friends, brothers, father, husband, boyfriends). Men give gifts to women on March 14th called White Day.
Women tend to give special gifts, such as neckties and clothes with chocolate to those men whom they love. Chocolate given to a special man from a woman is called "honmei-choco." Honmei-choco is more expensive than giri-choco and is sometimes homemade. It's lucky if a man could receive a honmei-choco
Chocolate given to men whom women don't feel special love are called "giri-choco". Chocolate given to co-workers and bosses are usually considered as giri-choco. Many men feel embarrassed if they don't receive any chocolate on Valentine's Day. Women usually make sure to give giri-choco to men around them so that they don't feel left out.
Traditionally, popular White Day gifts are cookies, candies, white chocolate, marshmallows as well as jewelry, lingerie, and stuffed animals.

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